Privacy Policy

1. Who We Are

SicherShopping Limited
Chai Wan Kok Street 66, Room 1911A, Unit F, 19/F, Golden Bear Centre, New Territories
00000 Hong Kong
E-Mail: Info@furandfellow.com

2. What Information We Collect

We collect the following types of information when you use our online shop:

• Identity Data: first and last name, title, billing/delivery address
• Contact Data: email address, phone number
• Transaction Data: products ordered, order history, payment details
• Technical Data: IP address, browser type, operating system, device information
• Usage Data: pages visited, click behaviour, time spent on site
• Marketing & Communications Data: newsletter preferences, cookie consent choices

3. How We Use Your Information

We process your personal data only for the following purposes and on the following legal bases (in line with the UK GDPR and the Data Protection Act 2018):

• To fulfil a contract (Art. 6(1)(b) UK GDPR): processing your orders, delivering products, handling payments and returns.
• With your consent (Art. 6(1)(a) UK GDPR): sending marketing emails, setting non-essential cookies, personalised advertising.
• Legitimate interest (Art. 6(1)(f) UK GDPR): improving our website, fraud prevention, customer analytics — where our interest does not override your rights.
• Legal obligation (Art. 6(1)(c) UK GDPR): retaining transaction records for tax and accounting purposes (usually 6 years).

4. Cookies & Consent Management

Our website uses cookies — small text files stored on your device. Strictly necessary cookies (e.g. shopping cart, session) are set based on our legitimate interest (Art. 6(1)(f) UK GDPR). All other cookies (analytics, marketing, personalisation) are only set after you give explicit consent via our cookie banner (Art. 6(1)(a) UK GDPR).

You can change or withdraw your consent at any time via the cookie settings on our website. Your browser also allows you to block or delete cookies.

5. Server Log Files

Our hosting provider automatically collects information in server log files, including:

• Browser type and version
• Operating system
• Referrer URL
• Hostname of the accessing device
• Time of the server request
• IP address (anonymised after collection)

This data is not merged with other data sources. It is stored for a maximum of 30 days for security purposes (Art. 6(1)(f) UK GDPR).

6. Order Processing & Customer Account

When you place an order, we collect your name, delivery address, email, phone (optional), payment info and ordered items. This data is processed to fulfil your contract (Art. 6(1)(b) UK GDPR) and retained for 6 years after the order as required by UK tax law.

If you create a customer account (optional), we store your details for future purchases. You can delete your account at any time — contact us and we will remove it, subject to any legal retention obligations.

7. Payment Processing

We use the following payment processors — your payment data is sent directly to them and never stored on our servers:

• Stripe — Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Dublin 2, Ireland.
  Privacy Policy: https://stripe.com/gb/privacy
• PayPal — PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.
  Privacy Policy: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full

8. Shipping & Fulfillment

To deliver your order, we share your name and delivery address with our Print-on-Demand fulfillment partners and shipping carriers (all based outside the UK/EU — overseas production). Processing is based on contract fulfilment (Art. 6(1)(b) UK GDPR). Your data is only shared to the extent necessary to produce and ship your order.

9. Marketing & Advertising

a) Meta Pixel (Facebook & Instagram)

We use the Meta Pixel on our website (Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland). It tracks user behaviour after clicking a Facebook or Instagram ad, enabling us to measure ad performance and show targeted ads (retargeting). Data collected is anonymised to us, but Meta may link it to your Facebook/Instagram account. Legal basis: your consent (Art. 6(1)(a) UK GDPR).

b) Pinterest Tag

We use the Pinterest Tag (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) to measure Pinterest ad performance and show relevant Pins based on your site behaviour. Legal basis: your consent (Art. 6(1)(a) UK GDPR).

c) Google Ads & Conversion Tracking

We use Google Ads conversion tracking (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland). A cookie is placed when you click a Google ad, allowing us to know you reached our site. Legal basis: your consent (Art. 6(1)(a) UK GDPR).

10. Email Communications

Transactional emails (order confirmation, shipping notifications, invoices) are sent as part of our contract with you (Art. 6(1)(b) UK GDPR) — you cannot opt out of these.

Marketing emails (newsletters, offers) are only sent with your explicit consent (Art. 6(1)(a) UK GDPR). You can unsubscribe at any time via the link in every email.

We use Resend (Resend, Inc., 2261 Market Street #4381, San Francisco, CA 94114, USA) for email delivery. A Data Processing Agreement is in place. Transfer to the US is based on UK-approved Standard Contractual Clauses.

11. Social Media

We maintain profiles on Facebook, Instagram, Pinterest and TikTok. When you interact with us on these platforms, their respective privacy policies apply. We process data you share with us based on our legitimate interest in communication and customer service (Art. 6(1)(f) UK GDPR).

12. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

• Right to be informed — what data we process and why (this policy).
• Right of access (Art. 15 UK GDPR) — request a copy of your personal data.
• Right to rectification (Art. 16 UK GDPR) — correct inaccurate or incomplete data.
• Right to erasure (Art. 17 UK GDPR) — request deletion of your data (subject to legal retention requirements).
• Right to restrict processing (Art. 18 UK GDPR) — limit how we use your data.
• Right to data portability (Art. 20 UK GDPR) — receive your data in a machine-readable format.
• Right to object (Art. 21 UK GDPR) — object to processing based on legitimate interest or direct marketing.
• Right to withdraw consent — at any time, without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, contact us at Info@furandfellow.com. We will respond within one month.

13. Complaints

If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority:

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Website: https://ico.org.uk
Helpline: 0303 123 1113

14. Data Retention

We keep your personal data only as long as necessary:

• Order and invoice data: 6 years (UK tax law requirement)
• Customer account data: until you delete your account
• Newsletter data: until you unsubscribe
• Server logs: 30 days
• Marketing preferences: 2 years after last interaction

15. International Transfers

As our company is based in Hong Kong and our production partners are located overseas, your data may be transferred to countries outside the UK. We ensure appropriate safeguards are in place (UK-approved Standard Contractual Clauses or equivalent) to protect your data.

16. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version is always available on this page. We will notify you of material changes by email or banner on our website.

Last updated: June 2026